Get Ready for a Marriage WAVE - and catch it! - 10/28/09

Smartmarriages smartmarriages at lists101.his.com
Wed Oct 28 13:48:17 EDT 2009


CATCH THE MARRIAGE WAVE:


- WATCH FOR SUNDAY'S NY TIMES ON THE OBAMA MARRIAGE

The New York Times Magazine Sunday Nov 1 will have a cover on the Obama
Marriage:
Headine: The First Marriage, It's Modern, It's a Formidable International
BRAND, And it's an Ongoing Negotiation.

The pre-article flack is already creating a buzz on sites/shows "talk that
the Obamas will discuss their marriage bumps".  Whatever the article says or
doesn't, this is good for marriage - this buzz and brand. All good.  Should
kick all we're doing up a notch!

> According to the NYT press release:
> 
>     "Clearly, the Obamas prefer to think of themselves as largely unaltered.
> 'The strengths and challenges of our marriage don't change because we move to
> a different address,' the first lady said, the president studying the carpet
> as she answered. But even as they serve as sources of continuity for each
> other, their own partnership is undergoing significant change, not just in
> outward circumstance -- the city, the exposure, the security, the staff, the
> house and so on -- but far more fundamentally. Michelle Obama has gone from
> political skeptic to political partner to a woman with a White House agenda of
> her own, and an approval rating higher than the president's." - "The First
> Marriage" by Jodi Kantor
> 
#############################
- HBO OBAMA SPECIAL NOV 3RD

Likewise, advanced promo on the HBO special launching Nov 3rd is said to
offer an unprecedented look behind the scenes into a presidential marriage
and family.  The focus of the film is on the campaign but word on the street
is that it will add to the "Marriage/Romance/Family/Kids/Commitment is a
Very Good Thing" - message.  They're doing our work for us. Healthy, Happy
Marriage is the new COOL.

###############################
- GET THEE READY: YES WE CAN!!

We must anticipate these two events and catch this wave - be ready to let
local media know that you are ready to help those in your community who will
want what the Obamas have got.  Yes we CAN -- As Howard Markman pointed out
in the opening Smart Marriages Keynote in Orlando -- WE CAN help couples
have healthy, happy, satisfying, successful marriages - we've got the
skills, courses, research to prove it.  Just let us at them.

Get your press releases ready and get them out there.  Make calls to this
effect by Friday and catch some coverage.  Tell them about any classes in
your community or about what you have planned for Marriage Week Feb 4 - 17,
or Black Marriage Day, or Hispanic Marriage Day -- or all of the above. Tell
them about the Smart Marriages Conference - July 6 - 13, 2010 in Orlando.  -
diane  


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