DON'T MISS - OPTIMIZING YOUR MARRIAGE EDUCATION WEBSITE

[Smartmarriages]

- OPTIMIZING YOUR WEBSITE: THE TELECLASS

You may remember that I sent several enthusiastic emails to the listserv
about Elizabeth Thomas (daughter of Bill Doherty) developing expertise in
something called "website optimizing".  Her story is the perfect example of
"the mother of invention" - she became an expert on her journey creating and
refining two websites: first for their FIRST DANCE program and 2nd for
Bill's MARRIAGE-FRIENDLY THERAPISTS site.  She started by hiring web
designers who created beautiful, snazzy sites, and then, in frustration,
learned that BEAUTIFUL is good, but not enough - not if driving traffic to
the site is the goal.  So she taught herself all about "optimizing" - which
means HOW TO get your site at the top of the search engines and HOW TO reach
your target customers. She has had to completely redesign (optimize) the two
websites but they are now hugely successful - at the top of search engines
and reaching their target customers.

I learned about her journey because, generous as she is and excited about
what she'd learned, she offered to help me.  I realized that there were tons
of non-technical, marriage education people like me that could use her help
and suggested that if she could figure out how to help a bunch of us it
might be the best thing that could be done to move the whole Marriage
Education field forward. She's now figured out how to do this through VERY
AFFORDABLE telecourses - only $30 for the hour-long INTRO course - the
basics: what it is, the lingo, terms, concepts. Then there are two
additional courses if you decide you want them, each $50 an hour: "nuts and
bolts" and another on analyzing web traffic.   She also makes a lot of the
info free on her website. Check it out and sign up for the telecourse at:
http://www.ThomasConsultation.com.   The first telephone course is offered
this TUESDAY, March 4.

Also note that anyone in your organization can listen in on the same call
for the one low $30 or $50 price.  This includes the people who write the
website content and your webmaster who makes the web edits.  And, both mom
and pop if you're one of those mom and pop operations. :)

I have high hopes for this effort.  PLEASE forward this to anyone in the
field.  

- diane 

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12th Annual Smart Marriages® Conference, Hilton San Francisco Hotel,
June 30-July 6, 2008  (General Conference July 2-5)
Pre-Conference Training Institutes June 30-July 2
Post-Conference Training Institutes July 6
DOWNLOAD a conference brochure and register at:
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Coalition for Marriage, Family and Couples Education, LLC (CMFCE)
Diane Sollee, Director
5310 Belt Rd NW, Washington, DC 20015-1961
http://www.smartmarriages.com
202-362-3332