Non-Profits read this one - 12/05
smartmarriages at lists101.his.com
Tue Dec 27 22:41:36 EST 2005
Google is giving free ad space to connect 501-C3 organizations to on-line
Dec 27, 2005
> Less well-known is that many non-profits are also benefiting from search
> advertising. They are attracting more donors, and more people in need. And
> best of all, for them it's free. Google provides the advertising space at no
> Google has given away $33 million in free advertising to 850 non-profits in
> the last two years, says Sheryl Sandberg, Google's vice president of global
> online sales. "We don't see any limit to this. We want it to continue
> growing." . . . .
> To apply for Google Grants, groups must have a website and official non-profit
> status. A short application at
> http://services.google.com/googlegrants/application asks how Grants can help.
> Non-profits must compose a sample ad and address any affiliation with
> political advocacy groups.
> That's a deal-breaker for many non-profits. Google will give free ad space
> only to non-religious and non-political groups, Sandberg says, because, "We
> want to be fair and unbiased in everything we do."
> Google's stance means that groups such as Amnesty International, the Sierra
> Club, Greenpeace and Catholic Relief Services don't qualify. "It's not fair,"
> says Paul Tillman, director of marketing for the Catholic Relief Services. "We
> help on the basis of need, not creed. That's a broad brush they're painting us
> The decision on who gets in or out is made by 250 staffers at Google who
> volunteer to work on the project.
> Google Grants gives free search advertising to non-profit groups. The ads
> appear as sponsored links above or next to search results.
> To apply for Google's free advertising program, fill out an online application
> at http://services.google.com/googlegrants/application.
> To be eligible, groups must have a website, non-profit 501(c)(3) status and
> not be religious or political in nature.
> Google picks new grantees every quarter.
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